Managed AI on retainer

Tell me what you do.
I'll show you what should run itself.

Roux builds and runs AI customer-comms systems for businesses buried in customer messages — so you keep the work that needs you, and the busywork runs on its own. Whatever you do, describe it below for an instant read.

~30 seconds · no email required

Or see a sample:

Roux system · working

01What we do

Software is the easy part. We build the systems your business needs — and we run them.

Most firms hand you a tool and a login, then disappear. Roux operates the system month to month — built around how you already work, kept running, accountable for the outcome. And we're explicit about what we never automate: the judgment calls and relationships your customers pay you for stay entirely human.

02How it works

Audit

A free, 48-hour read of how your operation actually runs — where time leaks, where AI fits, and where it doesn't. No slides.

ii.

Build

We build around your real workflow, not a template. You watch it work before it ever touches a customer.

iii.

Run

We operate and tune it month to month. When the business changes, the system changes with it.

03What we'd build

Here's exactly what we'd build and run for your business.

We're a new studio — so instead of client logos, here's the real thing: the system we'd design for your sector, shown as a live demo. The three below are just where the demos go deepest — the same managed-AI approach fits any business that runs on customer conversations, yours included. These are blueprints, not stock photos of someone else's success. Open one for the full breakdown.

Short-term rentals01 / 03

Co-hosts & property managers

A messaging layer that handles guest questions, check-in logistics, and turnover coordination across every OTA inbox — so nothing falls through between 11pm and 6am.

The system · 4 automations click to explore

Try it live · short-term rentals Live demo

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Open the full glass-box demo →

Damage claims, owner escalations, and anything a guest is genuinely upset about route to you immediately — the system gathers context and waits.

Works with Hostaway, Guesty & Hospitable · Airbnb, VRBO & direct.

See the full blueprint →

E-commerce brands02 / 03

DTC & online retail

An AI layer in your Shopify and helpdesk stack that resolves order, return, and pre-purchase questions around the clock — and routes the refund disputes and upset customers to your team, with context.

The system · 4 automations click to explore

Try it live · e-commerce Live demo

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Open the full glass-box demo →

Upset customers, relationship repair, and cancel-saves for high-value subscribers route to your team — with full context already written up.

Works with Shopify, Gorgias/Zendesk, Klaviyo & Recharge.

See the full blueprint →

Coaches & creators03 / 03

Online coaches & course creators

A system, built and run in your voice, that answers enrollment and student questions around the clock — and hands anything personal, emotional, or off-script straight to you.

The system · 4 automations click to explore

Try it live · coaching Live demo

—

Open the full glass-box demo →

A struggling student, a refund, a boundary call — anything that needs real judgment routes to you, intact and in context. Your voice is never faked.

Works with Instagram & email, Skool, Circle & Kajabi.

See the full blueprint →

04Who's behind Roux

You work with the person who builds it. Every time.

Thomas Peng

Founder · I build and run every system myself

Roux is one person — me. I design your system, I run it, and I'm accountable for it. No logo wall, no portfolio theatre — I'd rather show you the work. The systems run on their own around the clock and are fully documented, so your operation never hinges on me being online — and you always reach the person who built it. I take on only a few clients at a time for exactly this reason.

Built by me

The live audit at the top of this page — and the AI behind it. Front to back.
This entire site, and the system that serves it.

Want proof for your own business? The free 48-hour audit includes a working demo — I'll build something real against your workflow, not just talk about it.

05Founding partners

I'm taking on my first few clients as founding partners.

The first few come on as founding partners: a founding rate locked for the life of the engagement, a real say in what gets built, and — when it's working — a quiet ask to name you as a reference. Same free 48-hour audit, same terms: no lock-in, cancel in the first 30 days.

No lock-in · cancel in the first 30 days Founding rate · locked for the engagement A few at a time · I run each one myself

06The retainer

No lock-in. Cancel in the first 30 days.

Start with the free audit. If we build, it's a simple monthly retainer — priced per engagement, scoped to what I build and run for you. You'll have a clear number before anything starts, quoted from the audit. No long contracts, no per-seat math. If it isn't earning its place in the first month, you walk. No charge.

Free audit

A 48-hour read of your operation before a dollar changes hands.

Monthly retainer

We build, run, and tune the systems. One predictable fee, no seats.

No lock-in

Cancel in the first 30 days, no charge. Stay because it works.

Your data stays yours. We sign an NDA, take only the access a system needs, revoke it on request, and never train outside models on your information.

Start with a free 48-hour audit.

In 48 hours, a written read of where managed AI fits your operation — what to automate, what to leave alone, and a clear number. No charge, no obligation.

Book the audit →